THE BLOG — KATIE MARTELL

When to Start a Company

When to Start a Company

Katie MartellMarch 5, 2017Comment

[On-demand webinar] 3 Ways to Improve B2B Demand Gen with the Power of Relevance

[On-demand webinar] 3 Ways to Improve B2B Demand Gen with the Power of Relevance

Watch this on-demand webinar.

Katie MartellFebruary 18, 2017Comment

7 Questions Every Investor will Ask About Your Go-to-Market Strategy

7 Questions Every Investor will Ask About Your Go-to-Market Strategy

Many people assume a Go To Market strategy is really just a list of tactics -- trade shows, email, social media, influencers, etc.

Blog, General, MarketingKatie MartellFebruary 13, 2017Comment

Did 13 of Last Year’s Marketing Industry Predictions Come True? Let’s Find Out

Did 13 of Last Year’s Marketing Industry Predictions Come True? Let’s Find Out

Blog, Marketing, GeneralKatie MartellJanuary 11, 2017Comment

5 Things Great Product Marketers Do

5 Things Great Product Marketers Do

Katie MartellDecember 12, 2016Comment

3 B2B Marketing Topics You Should Focus on to Unleash What’s Possible

3 B2B Marketing Topics You Should Focus on to Unleash What’s Possible

Blog, General, MarketingKatie MartellNovember 19, 2016Comment

Hype, Disillusionment and the Great Content Marketing World Troll of 2016.

Hype, Disillusionment and the Great Content Marketing World Troll of 2016.

BlogKatie MartellSeptember 10, 2016 Comments

Here's Your Go-to List of 25 Content Marketing Format Ideas

Here's Your Go-to List of 25 Content Marketing Format Ideas

BlogKatie MartellJuly 23, 2016Comment

How Surveys Can Be Your Secret Weapon in B2B Content Marketing, PR, Sales Enablement, and More

How Surveys Can Be Your Secret Weapon in B2B Content Marketing, PR, Sales Enablement, and More

BlogKatie MartellJuly 21, 2016Comment

1 Easy Way to Cut the Tension and Boost B2B Sales and Marketing Collaboration

1 Easy Way to Cut the Tension and Boost B2B Sales and Marketing Collaboration

Blog, MarketingKatie MartellJuly 7, 2016Comment