Studies prove (and we kind of inherently know) that increasing the variety of content in your marketing mix helps more people find it, allows those with different styles of learning to find what they need, and improves the shelf life of your concepts. I keep this list in Evernote that I reference when I'm considering new content ideas for clients. I hope it helps you think of some new ways to make your story come to life!

Feel free to leave more in the comments.

From short > long:

  1. Social posts

  2. Infographic

  3. Instructographics (how-to, steps)

  4. Poster

  5. Landing page

  6. Blog posts

  7. Byline

  8. Checklist

  9. Quick guide (3-5 page)

  10. Case study

  11. Worksheets or templates

  12. Tear sheet (or quick reference guide)

  13. Expert Q&A podcast

  14. Video interview

  15. Slideshare

  16. Interactive quiz

  17. eBook

  18. Whitepaper

  19. Email course / newsletter

  20. 60 min live webinar event

  21. Speaking session / deck

  22. Podcast series

  23. Research report (custom research or third-party)

  24. Microsite

  25. Publication (online destination site OR printed)

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