Studies prove (and we kind of inherently know) that increasing the variety of content in your marketing mix helps more people find it, allows those with different styles of learning to find what they need, and improves the shelf life of your concepts. I keep this list in Evernote that I reference when I'm considering new content ideas for clients. I hope it helps you think of some new ways to make your story come to life!
Feel free to leave more in the comments.
From short > long:
Instructographics (how-to, steps)
Quick guide (3-5 page)
Worksheets or templates
Tear sheet (or quick reference guide)
Expert Q&A podcast
Email course / newsletter
60 min live webinar event
Speaking session / deck
Research report (custom research or third-party)
Publication (online destination site OR printed)