Studies prove (and we kind of inherently know) that increasing the variety of content in your marketing mix helps more people find it, allows those with different styles of learning to find what they need, and improves the shelf life of your concepts. I keep this list in Evernote that I reference when I'm considering new content ideas for clients. I hope it helps you think of some new ways to make your story come to life!

Feel free to leave more in the comments.

From short > long:

  1. Social posts
  2. Infographic
  3. Instructographics (how-to, steps)
  4. Poster
  5. Landing page
  6. Blog posts
  7. Byline
  8. Checklist
  9. Quick guide (3-5 page)
  10. Case study
  11. Worksheets or templates
  12. Tear sheet (or quick reference guide)
  13. Expert Q&A podcast
  14. Video interview
  15. Slideshare
  16. Interactive quiz
  17. eBook
  18. Whitepaper
  19. Interactive quizzes
  20. Email course / newsletter
  21. 60 min live webinar event
  22. Speaking session / deck
  23. Podcast series
  24. Research report (custom research or third-party)
  25. Microsite
  26. Publication (online destination site OR printed)

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