Each group was building a startup venture from the ground up within InnovateEDU, a collaborative student-led initiative to give student entrepreneurs access to Boston's startup ecosystem.
The task: Prepare them for the Go to Market portion of their pitch - to be presented in April.
Many people assume a Go To Market strategy is really just a list of tactics -- trade shows, email, social media, influencers, etc.
In my presentation, below I share the 7 questions every investor will likely ask about GTM... 6 of which have nothing to do with tactics. GTM is more like a business plan, just specifically related to marketing and sales.
- Who is the customer?
- What is the problem you're solving?
- How are they solving it today?
- What is your value proposition / brand promise?
- What are your customer acquisition numbers?
- What tactics will you use to acquire customers?
- What are your goals?
I had compiled these seven from my own experience raising money, asking Boston investors (thank you Jere Doyle of Sigma Prime & others for your input!) and from a collection of advice around the web (you'll notice some slides within.)
See the full presentation below.
If Saturday is any indication, the future of entrepreneurship is in good hands.