There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance.

Join this free, on-demand webinar I presented with Paula Crerar of Evergage, and learn three ways demand gen pros are harnessing the power of relevance today, including:

- Customer insight
- Account-based programs
- Personalization

This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit.