WOKE & WEARY

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In this candid keynote filmed at Webster University in Spring of 2026 with AMA St. Louis, marketing truth-teller Katie Martell explores the most controversial decade in modern marketing and what it reveals about the evolving relationship between brands, culture, and consumers.

In 2016, a majority of consumers rallied brands to take a stand for social causes; only to be met with performative allyship.

Today, amid cries of “go woke, go broke,” only 20% of buyers want to hear from brands on social issues. A majority expect meaningful action.

Consumers are woke, and weary.

This talk is for anyone navigating the collision of marketing and social movements. It is about media literacy, advertising, social media, PR and communications, citizen engagement, and more.

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Speaking reviews:

  • “Engaging, authentic, refreshing.”

  • “Inspiring and funny (a perfect combination).”

  • “My daughter would love this.”

  • “Just the right amount of funny and serious. Katie took a complex subject and made it relatable.”

  • “Engaging, entertaining, thought provoking and informative.”

  • “Katie opened so many eyes. Her talk was my favorite part of the show.”

  • “Many, many delegates mention her talk as one of the highlights.”

  • “Best speaker of the show. Entertaining and informative.”

 

WATCH MORE

Woke & Weary at Suffolk University, Nov 2024

November 7, 2024 (24 hours after the 2024 presidential election)
Thank you AMA Boston, Suffolk University, and QV Media. This talk was inspired by the work of Jean Kilbourne - who, I am honored to say was in the front row.

Run time: 60 mins

BBC Radio 4 Wokewash episode on “Femvertizing” March 2024

How companies pander to the Womens Rights movement with Femvertising

Trailer: Social Movements and Marketing, 2022

Preview of a Keynote, at Web à Québec - How Do We Navigate the Collision of Social Movements + Marketing?

Run time: 3 minutes

Keynote: Social Movements and Marketing, 2022

Full Keynote, at Web à Québec - How Do We Navigate the Collision of Social Movements + Marketing?

Run time: 46 minutes