All brands hope to remain relevant during this global crisis. But, even before the Coronavirus, 42% of buyers distrusted brands, calling them “remote, unreachable, abstract and self-serving.” (Ouch.)
The truth is, COVID-19 has given marketers an opportunity to rebuild trust, or further drive buyer skepticism.
In this session, “unapologetic marketing truth-teller” Katie Martell explored the difference between meaningful marketing and pandering to the pandemic, and share examples of organizations who are raising the bar for us all.
As presented at the virtual Future X Summit, Thursday May 14th 2020.
IN THIS VIDEO:
New consumer expectations and the top marketing priorities for 2020
The threat of pandering and examples of marketing that panders to social movements
5 ways brands are responding to COVID-19 in meaningful ways
FURTHER READING:
B2B Marketing During "These Unprecedented Times" is Exactly Where It Was Headed Anyway
What Even is Marketing During the Coronavirus? 15 Examples + 9 Tips
NEXT STEPS:
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For slides, shoot me an email. Katie at katie-martell.com