WHAT I DO
WHAT I DO
Selected articles about marketing, business, and life.
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Pride or Pandering?
Should Marketers Think Like Journalists?
“Super Pumped:” Taken to Marketing Church at Adobe/Marketo Summit 2019
3 Takeaways and Action Items for Marketers from Modern CX 2019
Pay Attention, Be Astonished: Thoughts On That Gillette Ad
Why I Brought a Magician to a Marketing Conference
How to Escape the Curse of the B2B Consideration Set
Dear Woman with a Microphone
Will 1M Sales Reps Lose Their Job in 2020? Let’s Clarify this Bombshell for B2B
Truth, Lies and Marketing: 5 Facts in a Time of Chaos
The New Rules of Using Feminism in Marketing
Broken At the Seams - The Road Ahead for Marketers from ModernCX 2018
How Should We React to Jane Walker? A Scorecard for Marketing to Women
The Marketing Trend that We Should Leave Behind in 2018
You Wrote a Research Report! Now What? 15 Ideas to Maximize Promotion
Find an Enemy - On Demand Webcast
Who Will We Trust in 2018?
Great Marketing Can Transform the Aftermarket Service Industry; Here's Why
4 Essentials of Startup Branding from The Ad Club’s 2017 Brandathon
Being Heard in a World of B2B Kardashian Brands