IN THE WILD...

How Do I Measure Social ROI, Mad Media

Women in Tech: Hot Topics and Top Influencers, Onalytica

Calling Bullsh*t on Faux Feminism as a Marketing Commodity, Women in Digital

Feminist onscreen, mostly male in the boardroom: Digital marketer calls out hollow promises of 'femvertising', Business First

A Different Twist on Conference Note-taking, B2B News Network

Find an Enemy: On-demand webcast in BrightTALK Content Marketing Summit

Why You Can't Miss MarketingProfs B2B Forum 2017, Chris Penn

Touches in the B2B Sales Cycle Double, Chief Marketer

3 Reasons Nobody's Heard of your B2B Company (And What to Do About It), Chief Marketer

25 Top B2B Influencers, Izea

Reviving Dead Accounts with ABM. The Experts Weigh-In, MarTechExec

B2B Marketers Discuss the Impact of SiriusDecisions’ New Go-To-Market Execution Model

Are You Set Up for ABM Success? On-demand webinar

34 of the Best Non-Marketing Books for Marketers, Carla Johnson, Type A Communications

Tales of the Customer Experience - Highs, Lows, & Lessons Learned from Marketing Experts, Oracle Slideshare

3 Ways to Improve B2B Demand Gen with the Power of Relevance, On-Demand Webinar

We Asked 10 Happy Marketers What They Love Most about Their Jobs, LinkedIn Marketing Solutions Blog

B2B Marketer Spotlight: 20 Questions with Katie Martell, GET LIFT

Top Marketers Say: Stop Doing These Things For Greater Success in 2017, LinkedIn Marketing Solutions Blog

7 Realities Marketers Don’t Understand About Buyers Today, MKTGInsight

21 Traits of Highly Effective Account-Based Sales and Marketing Professionals, Engagio

Composed through Chaos, Nudge

Advice to My Former Self, Nudge

4 Weird Things We Do in Marketing and Their History, B2BMarketing.net

Why We're Thankful to Be Marketers, GET LIFT

How I Work, Heinz Marketing

The Conundrum of Marketing to a Marketer, BrightTALK

At Shea Center Panel, Female Founders Tackle Gender Gap In Entrepreneurship, BC Heights

How does Katie Martell of Cintell MAKE Marketing Magic? TopRank Blog

Guess Who: 5 Signs You Don’t Know Your B2B Customer [Podcast], Edwards Communications

Best Practices for Persona Development, Management and Research: An Interview with Katie Martell, Oracle Industry Solutions Center of Excellence

Introducing the Millennial CMO, Boston Content

TEDxSomerville interview, TEDxSomerville blog

8 Reasons Buyer Personas Fail, Chief Marketer

8 Things Great B-to-B Personas Do, Target Marketing Magazine

5 Problems Buyer Personas Can Solve in the Age of Modern Marketing, DemandGen Report

You May Be Surprised at the Biggest B2B Marketing Responsibility of 2016, Marketing Insider Group

How to Improve the Current State of Persona Marketing, Godfrey

4 Places to Find Customer Insights to Keep Personas Relevant (i.e. How Buyers are Like Rolling Stones), Heinz Marketing

3 Warning Signs That You Really Don’t Understand Your B2B Buyer, FWD:B2B

Why Whole Foods’ Play for Millennials is Misguided Segmentation, Marketing Magazine

6 Clues You Got Buyer Personas Wrong, ProductHub

39 Essential Content Marketing Facts, CMO Essentials for Aberdeen Group

Remember These 13 Tips for Your Next Media Interview, CMO Essentials, Aberdeen Group

6 Reasons Your Buyer Personas Are Wasting Sales Time, Sales Wars

A Harsh Truth for B2B Marketers, BostInno

 

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