Forever 21 and Macy’s Upset Women with Dumb Marketing, Chief Marketer Magazine

Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast], MarketingProfs

20 Women in Marketing to Follow in 2019, G2Crowd

The thought-provoking women's ads from The Chip Shop Awards 2019, The Drum

Facebook is cleaning up its content - but not for the sake of its advertisers, The Drum

CX in 2019 is All About Trust: Here’s How to Earn It and Keep It, SmarterCX

What is the Biggest Barrier to Engaging Key Accounts? Engagio

Two Marketing Truths and a Lie, SmarterCX

The Sophisticated Marketer’s Guide to LinkedIn, Five Year Anniversary Edition

3 Ways to Convince Skeptical Prospects to Trust Your Architecture, Engineering, or Construction Firm, SMPS Boston

How to Find Your Voice: Margins Podcast Episode 1, Managing Editor Magazine

Q&A with B2B Marketing Expert Katie Martell, Part One: Rabble-Rousing Brands in 2019, Certain blog

Punching Out: S1 E3, Katie Martell on Table lighters, Trombones, and Twins

Modern Marketing Blog Influencer Series: 3 Ways to Make Your B2B Emails Stand Out in 2019, Oracle Marketing Cloud Modern Marketing Blog

Faux Feminism Site Challenges Brands to Test Their Cause Commitment, Second Wind

The Newsworthy, March 7th, 2019, Podcast

Feminismo y publicidad: por qué las marcas deben cuidar lo que dicen durante la semana del 8 de marzo, PueroMarketing

Marketing’s ‘faux-feminism’ problem on International Women’s Day, The Drum

The Ultimate Self-Employed Twitter List: Top 31 Accounts to Follow, bSolo

Should Content Marketers Really Think Like Journalists? The Answer is Somewhere in the Middle, Managing Editor Magazine

Unilever Invests in People to Boost Marketing Power, Chief Marketer

Interview on the Marketing Evangelist Network with LeadMD (30 min video)

Prophets of Profit 2019: ABM Experts Predict the Future, B2C

25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018, TopRank Marketing

Building Engines Leverages Original Research for Thought Leadership, Chief Marketer Magazine

50 B2B Marketing Influencers and Experts to Follow Into 2019, TopRank Marketing

MarketingProfs B2B Forum 2018 Recap: For Today’s Marketers, Trust is King, Pan Communications

Creativity, Conversion and Cosplay: Tips for Content Marketing Success, Chief Marketer

Top 2018 Influencers That Might Inspire Your Inner Marketer, Whatagraph

The New Rules of Using Feminism in Marketing, Chief Marketer Magazine

7 Tips for Graduates Seeking a Career in Marketing and CX, SmarterCX

5 Powerful Points of View: Modern CX Show, Marti Konstant

Live from the SmarterCX Studio at Oracle Modern Customer Experience 2018, SmarterCX

7 Tips for Getting Your First Speaking Engagement, and How I Got Mine Thanks to Lady Gaga, SnapApp

MarTech Champions Pay Tribute to Stephen Hawking, MarTech Series

WWTT? McDonald's Flipped Golden Arches to Show Women It Cares, Target Marketing Magazine

Lessons from International Women’s Day: when is it ok to get involved as a brand? TheDrum

Brightcove PLAY 2018: Personalized Video Content Generating Success for Greater Audience Engagement, DemandGen Report

Marketing and Sales Feud at #FlipMyFunnel 2018, FlipMyFunnel

Reflecting On 2017: Lessons Learned And Growth Realized, LeadGnome

10 Most Fascinating People in B2B Marketing From 2017, Target Marketing Magazine

The 10 Most Fascinating People in B2B Marketing, Biznology

These Are the Year's Top 10 Voices in Social Media and Marketing, Inc Magazine

B2B influencers make strides on LinkedIn with focus on what works and what doesn’t, TheDrum

The Best Moments in Content Marketing 2017, Mintent

How Do I Measure Social ROI, Mad Media

Top 20 Things Heard at MarTech and MPB2B, B2B News Network

Women in Tech: Hot Topics and Top Influencers, Onalytica

Calling Bullsh*t on Faux Feminism as a Marketing Commodity, Women in Digital

Feminist onscreen, mostly male in the boardroom: Digital marketer calls out hollow promises of 'femvertising', Business First

A Different Twist on Conference Note-taking, B2B News Network

Find an Enemy: On-demand webcast in BrightTALK Content Marketing Summit

Why You Can't Miss MarketingProfs B2B Forum 2017, Chris Penn

Touches in the B2B Sales Cycle Double, Chief Marketer

B2B Live Event Tips, Chief Marketer 

3 Reasons Nobody's Heard of your B2B Company (And What to Do About It), Chief Marketer

25 Top B2B Influencers, Izea

Reviving Dead Accounts with ABM. The Experts Weigh-In, MarTechExec

B2B Marketers Discuss the Impact of SiriusDecisions’ New Go-To-Market Execution Model

Are You Set Up for ABM Success? On-demand webinar

34 of the Best Non-Marketing Books for Marketers, Carla Johnson, Type A Communications

Tales of the Customer Experience - Highs, Lows, & Lessons Learned from Marketing Experts, Oracle Slideshare

3 Ways to Improve B2B Demand Gen with the Power of Relevance, On-Demand Webinar

We Asked 10 Happy Marketers What They Love Most about Their Jobs, LinkedIn Marketing Solutions Blog

B2B Marketer Spotlight: 20 Questions with Katie Martell, GET LIFT

Top Marketers Say: Stop Doing These Things For Greater Success in 2017, LinkedIn Marketing Solutions Blog

7 Realities Marketers Don’t Understand About Buyers Today, MKTGInsight

21 Traits of Highly Effective Account-Based Sales and Marketing Professionals, Engagio

Composed through Chaos, Nudge

Advice to My Former Self, Nudge

4 Weird Things We Do in Marketing and Their History,

Why We're Thankful to Be Marketers, GET LIFT

How I Work, Heinz Marketing

The Conundrum of Marketing to a Marketer, BrightTALK

At Shea Center Panel, Female Founders Tackle Gender Gap In Entrepreneurship, BC Heights

How does Katie Martell of Cintell MAKE Marketing Magic? TopRank Blog

Guess Who: 5 Signs You Don’t Know Your B2B Customer [Podcast], Edwards Communications

Best Practices for Persona Development, Management and Research: An Interview with Katie Martell, Oracle Industry Solutions Center of Excellence

Introducing the Millennial CMO, Boston Content

TEDxSomerville interview, TEDxSomerville blog

8 Reasons Buyer Personas Fail, Chief Marketer

8 Things Great B-to-B Personas Do, Target Marketing Magazine

5 Problems Buyer Personas Can Solve in the Age of Modern Marketing, DemandGen Report

You May Be Surprised at the Biggest B2B Marketing Responsibility of 2016, Marketing Insider Group

How to Improve the Current State of Persona Marketing, Godfrey

4 Places to Find Customer Insights to Keep Personas Relevant (i.e. How Buyers are Like Rolling Stones), Heinz Marketing

3 Warning Signs That You Really Don’t Understand Your B2B Buyer, FWD:B2B

Why Whole Foods’ Play for Millennials is Misguided Segmentation, Marketing Magazine

6 Clues You Got Buyer Personas Wrong, ProductHub

39 Essential Content Marketing Facts, CMO Essentials for Aberdeen Group

Remember These 13 Tips for Your Next Media Interview, CMO Essentials, Aberdeen Group

6 Reasons Your Buyer Personas Are Wasting Sales Time, Sales Wars

A Harsh Truth for B2B Marketers, BostInno



I host a podcast with Enterprise Marketer featuring direct and honest conversations about marketing. Latest episodes:


Want a guest article or quote for your next piece? Email me. 

Learn more about booking me to speak.