Find an Enemy

How the Right Foe Can Motivate Your Buyers to Action

What do Robin Hood, Apple, and the South Beach Diet have in common?

They each motivated others to take action against a common enemy—and it wasn’t the competition.

Although your buyers are certainly motivated by revenue gain, efficiency, or other benefits, they are more likely to be truly galvanized when called to rally against a common foe.

Great marketers create movements, not competition.

Having the right enemy can also be a powerful way to focus a marketing team and improve campaigns’ effectiveness.

Download this eBook, and find your antagonist.

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