Break the Curse of the B2B Consideration Set

Professional services is a competitive space—to say the least. In her keynote address, “unapologetic marketing truth-teller,” Katie Martell, shared common missteps made by well-intentioned marketing teams, revealed how leading brands position themselves in a new light, all to help you differentiate, break through the noise, earn trust, and drive growth.

There are now two eras of our business - before Katie, and after Katie.
— Mike Scopino, founder,


I can help you build a content strategy, conduct honest customer research, and help you develop a thought leadership initiative that differentiates, drives growth, and earns trust.

Email me at or fill out the form below and I’ll be in touch!

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